PERSONAL PRODUCTION
Prospecting, consultative selling, objections, deal structuring, referrals, contract value, closing.
HIGH-TICKET SALES / SALES LEADERSHIP / REVENUE OPERATIONS
Built to close.
Wired to improve the system.
Travis Rice is a high-ticket sales professional, team builder, and revenue operator with experience across solar, home services, automotive retail, mortgage lending, and market development.
01 / PROFILE
The closer and the operating system.
63installed solar systemsSelf-generated and closed
$8Mserviced revenueFirst summer, new office
30%+lead-to-applicationRaised from the low teens
38%upsell rateRaised from 5%
02 / SNAPSHOTThe closer and the
The closer and the
operating system.
Frontline sales ability is the foundation. The differentiator is knowing how to turn that ability into repeatable team and funnel performance.
TEAM LEADERSHIP
Recruiting, coaching, accountability, rep development, new-market execution.
REVENUE SYSTEMS
CRM workflows, lead routing, follow-up cadence, conversion analysis, automation, reporting.
03 / SELECTED RESULTS
Proof that travels
across industries.
01New-market launch$8M serviced revenue from a new Moxie office against a $4.5M first-summer target.
02Solar production63 self-generated, personally closed, installed residential systems in just over three months.
03Conversion movementByrider lead-to-application conversion increased from the low teens to the low 30% range.
04Contract valueAverage pest-control contract value improved by 13.5%; regional upsell rose from 5% to 38%.
04 / CAREER TRACKClose the deal.
Close the deal.
Build the capacity.
BYRIDER2025 - Present
Buyer & BDC Lead
Increased lead-to-application conversion from the low teens to the low 30% range by tightening response speed, qualification, messaging, follow-up cadence, and CRM execution.
Expanded into vehicle acquisition, lead routing, representative support, reactivation strategy, workflow design, and multi-location process improvement.
TRIWORLDWIDE LLC2022 - 2024
Founder & Owner-Operator, Residential Solar
Personally self-generated, closed, and drove 63 residential solar systems through installation from January 1 to April 12, 2022, representing nearly $3M in contracted project volume.
HAWX SMART PEST CONTROL2022 - 2023
Area Development Manager
Recruited, coached, and developed performance-based sales teams across new and existing markets; drove approximately 30% growth in team output.
MOXIE PEST CONTROL2021
Sales Manager, New Office Launch
Helped build a new office from a $4.5M first-summer target to $8M in serviced revenue — nearly 78% above plan. Improved average contract value by 13.5%, increased regional upsell penetration from 5% to 38%, and doubled production for multiple tenured representatives.
THE SHIELD COMPANIES, LLC2020
Sales Manager / High-Performance Sales Representative
Generated more than $150K in first-year revenue, produced a 17% referral rate, and maintained a 68% multi-year contract mix.
ADDITIONAL EXPERIENCE
Caliber Home Loans / Mortgage Loan Officer Conduent / Data/Business Analyst
Call center & automation focus: Improved call-center reporting, data quality, and workflow handoffs by building recurring data preparation, validation, and reporting automations; translated business needs into KPI definitions and practical workflow improvements using Excel/VBA, SQL, and Python.
Dolores Huerta Foundation / Fundraising & Operations Volunteer American Chamber of Commerce Taipei / Publications Assistant
05 / CAPABILITIESWhere Travis creates
Where Travis creates
the most value.
SALES
Prospecting · Consultative Closing · Objection Handling · Referral Generation · Contract-Value Optimization · Pipeline Management · High-Ticket Consumer Sales
LEADERSHIP
Rep Coaching · Recruiting · Performance Management · Market Launches · Sales Training · Field Leadership · SOP Development
REVENUE OPERATIONS
CRM Management · Lead Routing · Follow-Up Cadence · Reactivation · Conversion Analysis · KPI Development · Workflow Automation
TECHNICAL
Excel · VBA · Python · SQL · R · JavaScript · Salesforce · Data Visualization · Digital Marketing
STRONG-FIT ROLES
High-Ticket Sales Executive / Senior Account Executive / Business Development Manager / Sales Manager / Market Development Manager / Revenue Operations Manager / Founding Sales Hire
06 / DEPTHSales instincts.
Sales instincts.
Analytical depth.
International communication, research, publication management, and a technical toolkit that helps translate complex information into clear decisions.
Global MBA training at National Taiwan University and a B.S. in Economics at CSU Bakersfield support the commercial instinct with analytical range.
Global MBANational Taiwan University / Taipei, Taiwan
B.S. EconomicsCalifornia State University, Bakersfield
Technical edgeExcel / VBA / Python / SQL / R / JavaScript / Tableau / digital marketing
07 / RESUME
Keep the full
story handy.
Download the current high-ticket sales resume or open it in a new tab.
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08 / CONTACT
Looking for someone who can produce and improve the machine?
Travis is open to high-ticket sales, sales leadership, market development, business development, and revenue operations opportunities.